Trust Fails
"Trust Fails" is part of Scenarios That Could Define 2035, a series that seeks to understand more about the future. The CSIS Brzezinski Chair in Global Security and Geostrategy drafted several scenarios to help think through aspects of the world in 2035. It then turned to trusted experts, inside and outside of CSIS, for their comments, insights, and concerns. The experts' contributions overlay the scenarios themselves, highlighting further areas of emphasis, implications, or alternative outcomes.
Click here to explore other scenarios.
One of technology's relatively unappreciated qualities is that it has helped boost global trust. The internet has become an ecosystem whereby anyone can purchase goods from any seller anywhere in the world. Both the buyer and seller have relatively high confidence that the promised goods will be delivered and the seller will be paid, even if this is a one-time transaction where the parties have no connection to each other. Government identification documents have increasingly moved beyond photographs to include definitive biometric data. The global banking system mostly has abandoned paper documents that can be forged—or lost—and sends money around the world in a fraction of a second. Databases contain vast amounts of information that can verify almost any data point and make information available to any mobile phone user anywhere.
Technology's ability to ensure that strangers can trust each other has accelerated and deepened economic activities, even in remote places. 1 If one side or another fails to meet obligations, that will be recorded in some way in the vast depository of shared information: Credit reports will be hurt, online reputations will be tarnished, and platform access will be revoked. In that environment, individuals and firms need not limit their engagements to a small number of well-known entities, promoting efficiency, innovation, and agility.
However, just as technology has boosted trust, there are increasing signs that technology can be used to diminish trust. One part of this dynamic involves disinformation and misinformation. 2 Deepfakes—which use advanced technology to create visual and audio records of people saying and doing things they have not done—are just the beginning. 3 Computing power can be used to create false records that either build or tarnish a reputation and can create entities and events that exist only in the imagination. 4 Once corruption infects an information system, it compromises the presumed integrity of everything in that system. For example, if a hostile actor can change even a limited amount of information in a government employment database, every data point for every employee potentially becomes suspect.
Disinformation can also reduce the perceived credibility of news sources, spreading knowledge of false stories and undermining the credibility of true ones. 5 Citizens' trust in institutions, in governments, and in those around them would diminish. 6
A second way technology can diminish trust is through spreading disinformation through social media. Because social media's algorithms are optimized for engagement, it tends to support material that evokes an emotional reaction. Under these circumstances, misinformation that elicits outrage becomes widespread, and information that corrects the misinformation is downplayed. In addition, malign actors' own algorithms can create vast amounts of disinformation with relative autonomy, allowing those actors to experiment with a wide variety of products to see what works. 7 While most social media platforms have a vetting process meant to curb the most serious excesses, critics have argued that they are insufficient. When it works at its best, social media connects people with shared interests and identities. But social media sometimes does so at the expense of larger, more heterogenous communities and can promote internal division. In addition, social media also allows for cyberbullying and anonymous attacks, diminishing social trust.
The consequences of a collapse in trust over the next decade would be broad. Economically, it would reverse a trend toward global trade dynamism. It would likely result in increased tariffs, require increased inspections of shipments, and make arms-length trade connections more difficult. 8 Digital platforms would be encumbered, and financial platforms would become less efficient. Reduced trust in supply chains, exacerbated by disinformation or fears of cyber sabotage, could disrupt global trade. The increased costs of identity verification within societies would also spread widely, and it would increase friction in commerce and slow growth. 9 Small- and medium-sized enterprises, which lack the resources of larger corporations to manage these risks, would be particularly vulnerable, widening economic inequality.
Politically, less trust would be likely to polarize societies, reducing confidence in governmental institutions and deepening a sense of pervasive unfairness. 10 Because central governments are responsible for engaging with other governments, diminished support for governments would be likely to encumber international cooperation, especially on complex regulatory matters.
Internationally, a decline in trust would diminish foreign direct investment and international loans, especially in countries that do not have a robust digital infrastructure to protect trust. Creating and supporting such an infrastructure would be an expensive proposition, and diminishing global trust would likely deepen the divide between wealthier and poorer states. 11 In addition, perceptions that foreign governments are using their technological power to weaken adversaries could set off an escalatory spiral of attacks and counterattacks that further diminish trust within societies, making agreements between governments even harder to strike. That could promote a world that is not only less peaceful and less prosperous, but one with more robust criminal networks that can escape government control.

Suzanne Spaulding
U.S. adversaries already use technology to facilitate information operations aimed at undermining trust.
..This includes cyber-enabled info ops. Damaging reputation, usually a collateral impact of a cyber incident, can instead be the objective. Likewise, disinformation can magnify the consequences of a cyberattack—or any other attack or disaster.

Greg Allen
We have lived in a world where creating high-quality evidence of an event has been significantly easier than creating high-quality forgeries.
..The balance of cost and complexity has favored easy authentication. That was not true 150 years ago, and it may be less true going forward.

Christopher Byrd
There will be an arms race on creating and detecting fakes. It will take time for detection technologies to diffuse.
..Generating tech may spread faster than detection tools, creating windows where no credible verification tech exists.

Will Carter
Without journalists to do rigorous reporting, we risk losing reliable accounts of world events. We may be left with only anecdotes and conjecture
...as a source of information, degrading the quality of information everywhere and further undermining trust. A healthy information ecosystem is essential for trust, and depends on trust to survive.

Suzzanne Spaulding
Lack of trust complicates response activities and contributes to social unrest.
...It can ultimately erode the thin veneer of civilization.

Christopher Byrd
AI companies, or at least actors with AI expertise, will build tools to detect AI-modified content. Trust may erode more quickly or unevenly
...if it relies on tech companies, especially internationally, where other countries may be quite suspicious of U.S. companies adjudicating what's fake and what's not.

Christopher Byrd
AI digital forgeries may affect different countries differently. Highly developed economies will have better access
...to state-of-the-art verification technologies, and undeveloped economies may not be contract-intensive enough for forgeries of records to matter as much. We may have economies in the middle tier where records matter but forgeries are hard to detect.

Greg Allen
We're entering a new era, when an auditable chain of custody of photo, video, and audio recordings matters far more than their mere existence.
..For now, technical means can still usually detect the presence of AI interventions, but this gets more difficult with each passing day. The human eye and ear are no longer enough.

Suzanne Spaulding
Even without a significant incident or disaster, trust in institutions can erode over time.
..This includes sources of information and can lead to despair and disengagement, robbing society of the informed and engaged citizenry necessary for democracy.

Will Carter
Ironically, more controls against malicious uses of technology often exist in countries with fewer protections against government intrusion.
..When companies are asked to police use of their technology, they face criticism for intervening too much and not doing enough. This trade-off is one of the great challenges of digital policy—enforcing norms of digital behavior that protect trust requires tools and authorities that can also enable serious abuses.
One of technology's relatively unappreciated qualities is that it has helped boost global trust. The internet has become an ecosystem whereby anyone can purchase goods from any seller anywhere in the world. Both the buyer and seller have relatively high confidence that the promised goods will be delivered and the seller will be paid, even if this is a one-time transaction where the parties have no connection to each other. Government identification documents have increasingly moved beyond photographs to include definitive biometric data. The global banking system mostly has abandoned paper documents that can be forged—or lost—and sends money around the world in a fraction of a second. Databases contain vast amounts of information that can verify almost any data point and make information available to any mobile phone user anywhere.
Technology's ability to ensure that strangers can trust each other has accelerated and deepened economic activities, even in remote places. If one side or another fails to meet obligations, that will be recorded in some way in the vast depository of shared information: Credit reports will be hurt, online reputations will be tarnished, and platform access will be revoked. In that environment, individuals and firms need not limit their engagements to a small number of well-known entities, promoting efficiency, innovation, and agility.
However, just as technology has boosted trust, there are increasing signs that technology can be used to diminish trust. One part of this dynamic involves disinformation and misinformation. Deepfakes—which use advanced technology to create visual and audio records of people saying and doing things they have not done—are just the beginning. Computing power can be used to create false records that either build or tarnish a reputation and can create entities and events that exist only in the imagination. Once corruption infects an information system, it compromises the presumed integrity of everything in that system. For example, if a hostile actor can change even a limited amount of information in a government employment database, every data point for every employee potentially becomes suspect.
Disinformation can also reduce the perceived credibility of news sources, spreading knowledge of false stories and undermining the credibility of true ones. Citizens' trust in institutions, in governments, and in those around them would diminish.
A second way technology can diminish trust is through spreading disinformation through social media. Because social media's algorithms are optimized for engagement, it tends to support material that evokes an emotional reaction. Under these circumstances, misinformation that elicits outrage becomes widespread, and information that corrects the misinformation is downplayed. In addition, malign actors' own algorithms can create vast amounts of disinformation with relative autonomy, allowing those actors to experiment with a wide variety of products to see what works. While most social media platforms have a vetting process meant to curb the most serious excesses, critics have argued that they are insufficient. When it works at its best, social media connects people with shared interests and identities. But social media sometimes does so at the expense of larger, more heterogenous communities and can promote internal division. In addition, social media also allows for cyberbullying and anonymous attacks, diminishing social trust.
The consequences of a collapse in trust over the next decade would be broad. Economically, it would reverse a trend toward global trade dynamism. It would likely result in increased tariffs, require increased inspections of shipments, and make arms-length trade connections more difficult. Digital platforms would be encumbered, and financial platforms would become less efficient. Reduced trust in supply chains, exacerbated by disinformation or fears of cyber sabotage, could disrupt global trade. The increased costs of identity verification within societies would also spread widely, and it would increase friction in commerce and slow growth. Small- and medium-sized enterprises, which lack the resources of larger corporations to manage these risks, would be particularly vulnerable, widening economic inequality.
Politically, less trust would be likely to polarize societies, reducing confidence in governmental institutions and deepening a sense of pervasive unfairness. Because central governments are responsible for engaging with other governments, diminished support for governments would be likely to encumber international cooperation, especially on complex regulatory matters.
Internationally, a decline in trust would diminish foreign direct investment and international loans, especially in countries that do not have a robust digital infrastructure to protect trust. Creating and supporting such an infrastructure would be an expensive proposition, and diminishing global trust would likely deepen the divide between wealthier and poorer states. In addition, perceptions that foreign governments are using their technological power to weaken adversaries could set off an escalatory spiral of attacks and counterattacks that further diminish trust within societies, making agreements between governments even harder to strike. That could promote a world that is not only less peaceful and less prosperous, but one with more robust criminal networks that can escape government control.
Additional Reading
- Innovation in Peril: A New Survey Shows Global Trust in Technology Is Declining
American Enterprise Institute | March 11, 2024 - Democracies and the Future of Offensive (Cyber-Enabled) Information Operations
The Cyber Defense Review 7, no. 3 | 2022 - Global Mistrust in News: The Impact of Social Media on Trust
International Journal on Media Management 22, no. 2 | April 2, 2020 - "It’s a Battle You Are Never Going to Win": Perspectives from Journalists in Four Countries on How Digital Media Platforms Undermine Trust in News
Journalism Studies 23, no. 14 | August 19, 2022 - Trust and Distrust in Digital Economies
Routledge | 2019 - Deepfakes and Disinformation: Exploring the Impact of Synthetic Political Video on Deception, Uncertainty, and Trust in News
Social Media + Society 6, no. 1 | January 2020 - The Paradox of Participation Versus Misinformation: Social Media, Political Engagement, and the Spread of Misinformation
Digital Journalism 7, no. 6 | June 12, 2019 - The UN Global Digital Compact (GDC), Achieving a Trusted, Free, Open, and Secure Internet: Trust-Building
European Conference on Cyber Warfare and Security 22, no. 1 | June 19, 2023
Written by
Jon B. Alterman, Zbigniew Brzezinski Chair in Global Security and Geostrategy
iDeas Lab Story Production
Design, illustration and production by: Shannon Yeung
Development by: Lindsay Allison
Copyediting support by: Kelsey Hartman and Madison Bruno
Project oversight by: Matthew P. Funaiole and Emma Cantlay
Will Carter
Encryption is the bedrock on which digital commerce is built. We trust it to protect sensitive information and validate digital identities. But quantum computing could render
...most existing encryption technology obsolete. Trust doesn't just depend on how we use existing technology, but also on how new technologies impact existing digital foundations.